Interact with Advertisements

I found an article on engadget.com discussing augmented reality advertising in London. Basically, travelers in a train station would be walking through and reach the advertisement area where there were on camera with a large screen up above. Those walking into the advertising square would look up to see themselves accompanied by a fallen angel featured in the advertisement of their product. I think this is definitely a great marketing strategy because not only are consumers paying attention to their advertising, they are interacting with it as you can see in the video I have included. The original post is located here: Augmented Reality Advertisement